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During the tours of Ahmedabad, Chandigarh, Lucknow and other places, Vidya will wear a locally made sari at the events organised for the film’s promotions. Apart from this, the most famous local tailor will also get a chance to stitch a matching blouse for Vidya. The campaign is planned to encompass the B and C centres of India.
Story first published: Thursday, November 17, 2011, 12:18 [IST]